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  • Valeria Vallenas

SportsTech scale-up Raw Stadia €1.5M to accelerate international growth and welcomes Jan Vertonghen

Hasselt, 13/12/2023 - Raw Stadia, Hasselt's leading sports technology company, just closed a capital round of 1.5 million euros to develop the international growth of its cutting-edge solution for monitoring and optimizing the impact of playing fields on athlete performance. The new financing round brings together a group of investors including LRM, Noshaq and LeanSquare, as well as football icon Jan Vertonghen and entrepreneur Bart Claes, CEO of JBC.


Raw Stadia, founded in 2018 by Limburger Jan Stryckers and Reece Watson (UK), provides professional sports teams with advanced technology to monitor and optimize the impact of their playing fields on athletes' performance. The company is already working with impressive clients such as Arsenal FC, Liverpool FC, Tottenham Hotspur FC, RB Leipzig, FC Porto, Inter Milan, KRC Genk and Federations such as the KBVB, the KNVB and UEFA.


Jan Vertonghen’s strategic support


One of the standout investors in this round is Jan Vertonghen, the highest-capped Red Devil and one of Belgium's most respected footballers. “I am extremely impressed by the technology. Raw Stadia has the potential to completely change the sports world. As an investor, I look forward to the further growth of this company and the positive impact on the sports performance of athletes", said an enthusiastic Jan Vertonghen.


Every investor in this story is an accelerator that supports our growth and expansion story. This capital injection will enable us to expand our customer base and introduce and launch our technology in new markets, especially in the United States. We still aspire to include athletes and support sports teams worldwide in improving their sports performance. The combination of investment power and a growing customer base strengthens our position as a leading player in the sports technology industry", says Jan Stryckers, CEO and founder of Raw Stadia.


The National Football League awaits


With this new funding, Raw Stadia will focus on expanding its customer portfolio and entering the US market. The company plans to apply its technology to various sports, including cricket, rugby, equestrianism and American football. Just for the latter, there is far-reaching interest in mapping the impact of the playing field on the performance of athletes.“As a huge fan and connoisseur of the NFL as well as his extensive knowledge of business operations, we are very happy that Bart Claes is coming on board as an investor in our story, Bart believes in the power of Data and Technology to reduce the risk of serious injuries in Elite Sport.” says Jan Stryckers


Expansion team


To support continued commercial growth and ensure that all expansions are managed properly, Raw Stadia has expanded the team with two strong profiles, namely Thomas Van der Auwermeulen as COO and Tristan Selis as commercial lead. Additional efforts are also being made on operations and marketing to support overseas activities. “I am very pleased that this new investment enables the growth and further professionalization of our team”, says Stryckers


About Raw Stadia


Raw Stadia is a leading sports technology company specialising in analyzing interactions between sports surfaces and athletes. The innovative SaaS platform for Pitch/Surface Analytics, in combination with proprietary hardware solutions, has been specially developed to link characteristics of sports fields to performance indicators of players. By utilizing the Raw Stadia platform, our customers can improve their understanding of playing surfaces and gain insight into how changing field conditions impact the performance and injury risks of their athletes. Raw Stadia offers sports clubs, leagues and sports federations the opportunity to take proactive measures by testing pitches and analyzing data prior to matches and training sessions.


About Noshaq S.A.


Noshaq is an investment fund and project developer with a portfolio of 477 companies. Noshaq is the financial reference partner for setting up and developing SMEs in the Liège region. Over the years, Noshaq has developed a range of financing vehicles that closely match the needs and trends of the market and its own strategy. Every service offering from Noshaq is always determined based on the demand and needs of the boss-investor. The aim is always to create leverage for the growth of the company.


About LeanSquare


LeanSquare (Noshaq group) is a Liège-based investment fund that invests in entrepreneurs from the digital sector and the new economy. LeanSquare was founded in 2014 and has invested more than €26 million (decided) in recent years and currently finances 43 companies. A portfolio of national and international companies. In addition to its guidance and financing mission, the fund specializes in four business sectors: Entertainment Tech, Enterprise Software, Transition and Life Sciences.


About LRM


LRM is a return-driven investment company that develops and stimulates sustainable economic growth in and from Limburg. LRM is the driving force in a unique regional ecosystem and makes risk financing and expertise available to companies and projects that ensure prosperity and well-being in Limburg.

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