• Aurélie

Raw Stadia ready for further international expansion thanks to new investors

Hasselt, June 9, 2022 - Raw Stadia, a sports technology company, has been trusted by 3 Belgian investment companies, LRM, Noshaq and Leansquare and 1 American, Stadia Ventures, and raised 1 million euros in new investments.

Raw Stadia was founded in 2018 by Jan Stryckers and Reece Watson with the goal of providing professional sports teams the ability to monitor and optimise the impact of the surface on players' performance. “After a successful rollout and building a great customer base consisting of many football teams from the Bundesliga, Premier league, Jupiler Pro League and a few other major European leagues, we are ready for the next steps.” said Jan Stryckers, CEO and Founder of Raw Stadia. “We are therefore very happy with the trust we have received from these partners. We already have some great projects in the pipeline to accelerate our growth.” Internationalisation and expansion to new sports Currently Raw Stadia mainly focuses on football. The platform and the tools are therefore optimised to suit those specific needs. “However, there are many sports in which the turf has a significant impact on player performance.” explains Jan Stryckers. The platform and hardware will be adapted to serve other sports, which in turn offers many possibilities in terms of expansion and internationalisation. “At the moment we are mainly looking at the American market and more specifically at Soccer, Baseball and the NFL (National football League), the competition for professional American Football teams. In Europe we will be focusing on cricket, rugby and equestrian sports. Expansion of the team The extra investments will also be used to expand our team. All these growth projects naturally require more manpower and expertise. “We are currently looking for a sales director who can help us with the international expansion and tapping into new markets, and for a product owner to prepare the product for the new sports.” Backed by some strong partners, ready for the future “Supported by some great established names such as LRM, Noshaq and Leansquare, we feel empowered to realise these plans for the future.” says Jan Stryckers. “In addition, we are also very pleased to have been selected by Stadia Ventures, a leading American sports venture capital firm, to join their accelerator program. They are the ideal partner for us to enter the American market and can introduce us to a number of important parties.” ------------------------ About Noshaq S.A. Noshaq is an investment fund and project developer with a portfolio of 474 companies and share capital amounting to €700 million. Noshaq is the reference financial partner for the creation and development of SMEs in the Liege region. Over the years, Noshaq has developed a variety of financing vehicles, which are fully in line with market needs and trends, as well as its strategy. All services offered by Noshaq are always designed according to the needs and requirements of the client investor. The goal is to ensure that, at all times, we have a lever effect on the development of his business. www.noshaq.be About LeanSquare LeanSquare (Noshaq Group) is an investment fund based in Liege, which invests in digital and new economy investors. Established in 2014, in recent years, LeanSquare has invested over 13 M€ (allocated) and currently finances 48 companies. It boasts a portfolio of national and international companies. In addition to its goal of providing support and finance, the fund specialises in four business sectors: Entertainment Tech, Enterprise Software, Transition and Life Sciences. www.leansquare.be About LRM LRM is an investment company that develops and stimulates economic growth in Limburg. We provide a solid foundation, allowing companies and projects, which create jobs in Limburg, to grow. Our financial means and economic expertise, together with Limburg’s key assets, create a unique breeding ground. www.lrm.be About Stadia Ventures Stadia Ventures is the nexus of sports, investment and innovation. We are a community of exceptional entrepreneurs, industry partners, and investors that are driven to create sustainable transformation in the world of sports and esports. With over 65 portfolio companies around the world, Stadia is one of the longest running and truly global players in the sports and esports investment space. It is headquartered in St. Louis, Missouri and has expanded presence in The Hague, Netherlands. www.stadiaventures.com



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