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Raw Stadia is a sports surface data and analytics company. It was conceived by one of the leading Grounds Managers in world football, and the former Managing Director of the European Stadium Association, who came together to solve a problem...


… how to manage stadium and training pitches with the specific intent of reducing injuries and optimising player performance in elite grass sports, particularly football. 


Up until now there has been very little data captured on how the surface affects the player, and how the player interacts with the surface. 


Raw Stadia’s innovation is founded on our pioneering work to create a software platform, which curates pitch test data, and correlates this to the needs and use cases of sports performance, medical and physio professionals. Crucially we have incorporated a self-service testing process, together with a package of testing tools, which enable clubs to regularly undertake playability tests before each training and match day session, meaning that the data sets available for analysis, are up to date and relevant at the point of need.


Our range of data-driven services, centre around our proprietary, API enabled software platform and our unique combination of surface testing frameworks, testing tools, and automated advice. 


Via frequent testing and monitoring of player surface interactions, our solution enables, clubs, leagues & federations to curate, visualise and analyse reliable pitch data, enabling them to make informed decisions to optimise player safety and performance.



Meet the Management Team 




Reece is a multi-award-winning Premier League Grounds Manager known in the industry worldwide for his forward-thinking approach. He brings over 15 years of experience, principally gained as a key member of the Grounds team of Arsenal Football Club in London. Reece leads Raw Stadia’s surface testing frameworks development and is the functional owner of our technology development efforts. Additionally, Reece heads our pitch testing consultancy and all customer facing operations post sale. 



Jan is a former Managing Director of the European StadiumAssociation, experienced business developer and marketeer, with experience in IT (Management & Business Intelligence). Jan is our global CEO and is responsible for the strategic direction of Raw Stadia. In addition to leading international sales and marketing initiatives, and ensuring our customers receive an optimal service from first contact to being in-flight users of our software and solutions; Jan also owns the technical development of our software.



François is an experienced entrepreneur, with deep expertise in turf maintenance, test tooling and machinery. Alongside his key role as a founder director of Raw Stadia he is also Managing Director of a leading turf maintenance business, Hydraparts based in Marseille, France. In addition to his board role for Raw Stadia Group, Francois also represents Raw Stadia in Southern Europe.